17.12.2018

Do potential customers take notice of your advertising?

 Show Interest

Do potential customers take notice of your…

 Show Interest
Here's how to word your advertising so they do...

No matter whether your advertising is social media, flyers, your website, radio, TV or whatever else it could be you should always follow the same rules.

Interrupt
Engage
Educate
Offer

Interrupt the conversation going on in your potential customers head.
Engage them with how you can resolve their issue.
Educate them with more information.
Have a good offer they can't refuse.

Example

Look at the advert on the cover picture. What do you think it's advertising?

The advert is for a cosmetic surgeon who wants to advertise Mummy Makeovers for women between 35 and 55 with two or more children.

Do you think this advert is best place to advertise that?

Now look at the message below. Is this better placed for their target market?

Want the body you had before you had children? 


Tips to remember...

Address the issue your target market has
Say how you can resolve it
Give them information
  • advertising
  • Marketing
  • Sales
  • Advertisement
  • Advertising Campaigns

I'm a sales and strategic marketing specialist, I've worked with UK and International companies researching and training in the sales and marketing field to enable me to have a wider knowledge of how…

Comments

Marketing & PR

Why should you use Direct Marketing?

Direct response marketing is a marketing tool which demands a direct response from your…
Marketing & PR

If someone buys from you do you offer them more?

We've all seen examples of this, every time you're in McDonald's you're asked if you want…
Marketing & PR

If someone can't afford your products do you just say 'bye'?

Do you have something different you could offer them?You don't always have to reduce your…

More Articles

Marketing & PR

Do you work closely with other buinesses?

Joint VenturesHave you ever worked with another business?A joint venture is a great way…
Marketing & PR

30 Ways to Execute an Effective Ad Campaign

Most successful professionals use a series of information based ads that build emotion…
Marketing & PR

Christmas Advertising

Every Christmas there’s always the excitement of wondering what each companies Christmas…

Would you like to promote an article ?

Post articles and opinions on Professionals UK to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.

Find the right professionals in United Kingdom

View The Full Index

Search By:

Submit your Enquiry here

Enquiry Details

Contact Details