Expertise
- Coaching
- Management Consultant
- Business Strategy
- Interim management
- Innovative solutions
- Business Consultant
- Marketing & Branding
Summary
20+ years as an international, multi-disciplinary, board-level Business Consultant with seasoned experience (inter alia) in high-level classical marketing & branding, strategic media management, strategy creation & management, innovation and business development.
Notable successes in re-positioning top companies and brands to effectively counter aggressive, key competitor onslaughts.
Successful corporate history of marketing-mix leadership for diverse portfolios of international blue-chip brands (e.g., The Coca-Cola Company, Nabisco, British American Tobacco) together with the creation of supporting business processes.
This Blue-chip experience plus 20 years+ as a board-level business consultant has integrated the above skill sets into a well-rounded understanding of various key organisational functions, enabling optimal mobilisation of an organisation’s full manpower capability. Major successes are strongly attributed to the effective harnessing and empowering of key functional teams to achieve performance objectives and visionary goals.