• Organisational Change
  • Process change management
  • Sales & Marketing
  • branding
  • Small business
  • Retail & Distribution
  • Strategy & Planning
  • Leadership and Management
  • Technology
  • Digital Marketing


I have practical experience of implementing organisational, process and system changes within SME and across multiple countries for a global business. I am able to help business owners and leaders by taking out the stress and time needed to decide and implement the changes required to take your business to the next level.

Upon leaving a successful career at IBM in international marketing and change management I joined a SME Retail & Distribution business (employing 85 people) called JEGS as Managing Director which I had to rescue, rebuild and grow after it had been destroyed by a devestating fire making headlines news on BBC South East.

By introducing organisational, process and system changes I led the business to record turnover, profits and delivered an industry award-winning customer experience. I then successfully sold the business in a difficult retail trading environment.

As I have been in the shoes of business leaders implementing change I have an empathetic and practical approch. 




  • SAT Holdings Ltd (Consulting)

    2017 - Current

    Independent Marketing and Change Managment Consultant who:

    • helps business leaders strategically and tactically plan and implement change across their business.
    • able to provide 'hands on' project management of the change implementation within the business 
    • specialist in SME businesses in retail, distribution and FMCG 



  • JEGS

    Managing & Marketing Director
    21 - 100 Employees 2008 - 2018

    A multi-million pund business with 85 employees distributing Electrical, DIY, Housewares and Garden products to independent retailers thoughout the UK and Northern Ireland.

    After a devastating fire which destroyed all assets and made headline news on BBC South East, I was parachuted into this family business  a medium sized business employing 85 staff to rescue, rebuild and grow the business. Introducing organisational, process and system changes I led the business to record turnover, profits and delivered an award-winning customer experience.
    I then successfully selling the business in a difficult retail trading environment.

  • IBM

    Channels Manager
    100+ Employees 2002 - 2008

    Project Manager of several sales enablement projects including an automated cross country and multi-divisional customer bid process

    Designed and implemented a fully audited review and execution process for channel programs and marketing incentives across multiple divisions and across multiple countries.

    Led and managed the marketing team responsible for multi country channel programs


  • IBM

    Marketing Manager
    100+ Employees 1999 - 2002

    Relationship manager with Intel, Microsoft, Ogilvy & Mather

    Designed and led marketing campaign and product management across all EMEA countries

Education History

  • Marketing & German

    De Montfort University


Marketing Post Graduate Diploma – Chartered Institute of Marketing

BA(Hons) Marketing and German

IBM Leadership and Management Certificate

PMI Certification - Agile Project Management Principles, Change Management Foundation

Clubs and Associations

Chartered Institute of Marketing

Project Management Institute

Interests and Hobbies

School Governor, Formula One, yoga, cycling, puzzles, volunteering

Email Eloise

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