Lager Market Size, Share, Trends, Growth, Analysis Report 2025-33

Global Lager Industry: Key Statistics and Insights in 2025-2033

Summary:

• The global lager market size reached USD 357.8 Billion in 2024.
• The market is expected to reach USD 439.4 Billion by 2033, exhibiting a growth rate (CAGR) of 2.08% during 2025-2033.
• Europe leads the market, accounting for the largest lager market share.
• Premium accounts for the majority of the market share in the product segment due to the rising focus on quality ingredients and craftsmanship. 
• On-trade holds the largest share in the lager industry.
• The rising demand for low-alcohol and non-alcohol beers is a primary driver of the lager market.
• The increasing craft beer trend and urbanization and changing lifestyle are reshaping the lager market.

Industry Trends and Drivers:

• Growing Demand for Low-Alcohol and No-Alcohol Beers:

The rising demand for low-alcohol and no-alcohol beers due to a shift towards healthier lifestyles is impelling the market growth. Consumers are increasingly prioritizing wellness and moderation, leading them to seek out beverages that allow for social enjoyment without the effects of high alcohol content. Alcohol-free and low-alcohol lagers offer the taste and enjoyment of beer with significantly reduced risks, such as dehydration, hangovers, or long-term health impacts. Breweries are responding to this by developing innovative lagers that maintain traditional flavors but offer lower alcohol percentages or are entirely alcohol-free. These options cater to consumers who want to enjoy the taste and experience of beer without the associated health concerns or impairments. Additionally, advancements in brewing technology aid in improving the taste and quality of these beers, making them a viable and appealing option.  

• Increasing Craft Beer Trend:

The rising adoption of lager due to the craft beer trend is contributing to the market growth. Consumers are increasingly preferring artisanal and small-batch brews. Craft lagers focuses on unique flavors, traditional brewing methods, and high-quality ingredients. This is not only expanding the variety of lagers available but also attracting a more discerning consumer base interested in exploring different beer styles. Breweries are responding by offering innovative craft lagers with distinct flavor profiles, which appeal to beer enthusiasts and casual drinkers alike. The growing demand for lagers due to the rising number of microbreweries and taprooms across the globe is offering a favorable market outlook.

• Urbanization and Changing Lifestyles:

Urbanization is a significant driver of the lager market, as more people move to cities and adopt faster-paced and on-the-go lifestyles. In urban environments, social interactions often take place in pubs, bars, and restaurants, where lager is a popular drink choice. The rising demand for convenient and ready-to-drink (RTD) alcoholic beverages among individuals is propelling the market growth. Furthermore, busy urban professionals tend to favor pre-packaged drinks for social gatherings, home consumption, or after-work relaxation, which is catalyzing the demand for bottled and canned lager. The convenience factor plays a crucial role as consumers seek out beverages that fit into their hectic lifestyles.

Request for a sample copy of this report: https://www.imarcgroup.com/prefeasibility-report-lager-manufacturing-plant/requestsample

Lager Market Report Segmentation:

Breakup By Product:

• Standard
• Premium

Premium accounts for the majority of shares due to the rising focus on quality ingredients and craftsmanship.  

Breakup By Distribution Channel:

• On-Trade
• Supermarkets and Hypermarkets
• Specialist Retailers
• Convenience Stores
• Others

On-trade dominates the market on account of the increasing need for enhanced user experience.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Europe enjoys the leading position owing to a large market for lager driven by the presence of established breweries.

Top Lager Market Leaders:

The lager market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:

• Anheuser-Busch Companies LLC
• Asahi Breweries Ltd.
• Carlsberg Breweries A/S
• China Resources Beer (Holdings) Company Limited
• Diageo Plc
• Heineken N.V.
• Kirin Brewery Company Limited
• Molson Coors Beverage Company
• Tsingtao Brewery Company Limited
• United Breweries Holdings Limited

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145