February 24, 2025 | Read Online
Show up like nobody else...
Read time: 4 mins…
Welcome back folks 
This week’s Hyper Growth Blueprint covers:
The Number 1 Customer Acquisition Mistake
How to Outspend Your Competition
Shrewsbury Market Lessons on Quality Investment
Let’s dive in… 
This weekend, I wandered through Shrewsbury Market and was blown away by the vibrant mix of bespoke food stalls, each showcasing quality from around the world.
Every vendor wasn’t trying to cut corners—they were investing in quality, presentation, and a unique experience that made them stand out. This got me thinking about a major mistake I see far too often in business…
Here’s something to get your brain churning on a Monday…. There’s one critical error that nearly everyone knows about but rarely fixes. It’s not about the money—people with money to spend make the exact same mistake. It’s a mental misstep in the way you think about acquiring customers.
Most business owners obsess over getting customers as cheaply as possible. They’re lured by the idea of the cheapest acquisition cost, like moths to a flame. But in doing so, they rob themselves of a tremendous competitive advantage: the power to outspend their competition.
By sticking to a cheap strategy, you can only do so much. Instead, if you change your approach and get your economics right, you can invest in speed, growth, and even discourage competitors from entering your space. Smart marketeers know that the secret is not in cutting costs but in spending strategically to stand out.
Consider this: while 99% of businesses will ask if they can go black and white, reduce paper weight, or cut corners by sending a plain email, the top 1% invest boldly. They send full-colour, glossy packages that demand attention. They ask, “What can I do to force people to engage with my message—to incentivise them to read it?” That’s the difference between being invisible and becoming an irresistible force in your market.
The lesson from Shrewsbury Market is crystal clear. Just as the standout food vendors invest in quality ingredients and eye-catching displays, your business should invest in premium customer acquisition strategies. When you show up like nobody else and invest like nobody else, you create an environment where your brand isn’t just another bargain option—it’s the best choice available.
So here’s the big question for you this week:
What can you do to change the economics of getting a customer and invest in a strategy that allows you to outspend your competition?
Told you I’d get you thinking.
Have a great week, and if you’d like some help cracking the code to rhythmic customer acquisition, then give me a call.
The Business Builder Club is a 10 week course helping to move your business to the next level.
Delivered by a qualified Business Coach
Post articles and opinions on Professionals UK
to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.
