Many businesses prefer the option of a premium box.
A large portion of business budgets is put towards the packaging of the product.
It will not only cost less, but it will surely compete at the same level as your larger competitors.
Let’s jump right in and explore some options!
Project PreparationClear SpecificationsThe clearer your information, the quicker you’ll receive a quote!
See also: 5 Steps For Preparing Your First Customized Packaging
Planning in AdvanceAs briefly mentioned above, make sure you have determined:
Luckily rigid boxes aren’t your only option in creating high quality packaging!
Go PaperboardRead more about your options with Folding Carton.
Calculating Your BudgetThis is an important step that shapes the trajectory of your project.
Choosing Your Structural DesignThis is where dieline making comes into play.
The dieline is a computer-designed 2D template for your box packaging.
It includes a layout (including custom artwork) of the final physical box, flat and unassembled.
Types of StylesRead more about your options with Folding Carton.
Calculating Your BudgetThis is an important step that shapes the trajectory of your project.
Choosing Your Structural DesignThis is where dieline making comes into play.
The dieline is a computer-designed 2D template for your box packaging.
It includes a layout (including custom artwork) of the final physical box, flat and unassembled.
Types of StylesExplore folding carton structures.
Is your product fragile? Does it need a protective insert?
A great and popular option for high-end boxes is foam inserts.
This also saves you costs on potential damages to your products.
Measuring Box DimensionsOnce you’ve picked your premium box style, it’s time to determine the dimensions of your box.
When measuring, you’ll want to base your calculations on internal dimensions.
The Smaller the Box, the Better!For this reason, it is always best to try and make your dimensions the smallest size possible.
This helps to save costs in the long run and cut out the additional shipping charges that may occur.
Similarly, pay attention to the size of the product.
This also heavily affects the unboxing experience of your product.
Focusing on Artwork DesignMinimalism is also an option you may want to consider.
Include texture – The feel of a box can be just as important as its visuals.
Crisp folds and functionality – Poor box structure and ergonomics can kill anticipation.
No one wants to get a papercut while unboxing or struggle with a box that’s difficult to open.
Make the structure pain-free and simple.
Aural experience – This may not be obvious, but sound by itself is another important element.
Remember, adding an element like a magnetic closure won’t break the bank!
Premium Box Design ElementsLuxury is easier to recognize than it is to manifest.
Here are several points to help infuse a sense of luxury into your packaging design:
Create suspense from the moment your customers lay eyes on your products.
Prestige branding – This is about restraint and minimalism.
Consider clean, understated elements over extravagant logos and overly intricate visuals.
The elegant design speaks volumes and adds value to the customer experience.
Work with light – The way light interacts with your box design is crucial.
The Right FinishIt affects the final appearance while providing a level of protection and appeal.
Special FinishingThere are three primary options:
The Importance of PrototypingThe manufacturer typically does all the required testing and proofs.
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