Did you see the first in the new series with Mary Portas undertaking a mystery shopping exercise in well known fashion shops? I am delighted that she is now focuusing on service as in the UK we are not as renowned for it as in the USA. I have been banging on about customer care since 1999 when I published Successful Customer Care on a Shoestring. This 24pp booklet is packed with some great illustrations as well lots of no nonsense ideas that organisations can implement quickly and often without any cost. Why not take a look at some pages and order a copy at wwww.successfulmarketing.co.uk
Headed by Gordon Jones Dipm MCIM Chartered Marketer this Bury based consultancy has been providing marketing communications solutions for 18 years to a wide selection of clients. More than just a…