Following are some excerpts from:
How satisfied are customers with UK Opticians?
A YouGov report commissioned by CooperVision®
Knowing the customer
Understanding the make-up of customers
The results show that along with the test process and communication, the level of expertise demonstrated by the eye care practitioner and the front-of-house staff is important to the customer.
Communication is important to a number of customers
Customers want to be reminded about appointments, with email and post being the preferred methods of communication. This reinforces the need for up-to-date customer information. We can help you with that. Contact us.
Preferred reminder methods:
About CooperVision®
Since 1980, CooperVision has been providing contact lenses to people all over the globe. In fact, they conduct business in over 100 countries throughout the world. Whether you wear contacts or you’re an eye care provider, they’re here to help you.
(Top Digital Marketing Tips For Opticians - full article)
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