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02.09.2020
Advocacy: The holy grail of brand
Running ads is important, but the best way to grow a small business is to get your customers to do the marketing for you.
According to research from technology giant Salesforce, 92% of consumers trust online content from friends and family above all other forms of brand messages. So if you can get your audience (and your employees) singing your praises, then it’s game on in terms of building momentum from organic growth. Whether you’re familiar with ‘flywheel’ thinking or not, it’s more than likely you will have dealt with a company harnessing the power of this. Simply put, successfully deploying a flywheel strategy in your business can make you unstoppable.
Full article: https://wearesublime.com/the-green-room/brand-advocacy-the-holy-grail-of-any-brand/
Sublime is a specialist small business brand and design agency. We work with business owners to create a brand strategy and visual identity that unites and inspires everyone to engage and take action.
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