A lanyard is something that is being seen in many different businesses these days. It is a practical tool, but it can also offer a lot of other benefits too. By branding your lanyards with your business colours and logos, you can make your employees identifiable and help them to feel a part of a very special team.
A lanyard will hang around the neck of your employees, usually to hold a form of identity, but sometimes to also include helpful tools such as key cards, wallets or even phones. These can often be quite generic, so when you see a specially branded one, it can really stand out and play a big part in staff relations and marketing.
One business in particular who are experts in this area are We Print Lanyards, who have shared their insight into how branded lanyards can help your business.
Brand builders
Building a brand is all about making it recognisable and raising awareness of it, and this is something that your lanyard can help to do. Branding uses meaningful visuals to create positive emotions around a brand by building a sense of trust and loyalty. A positive interaction involving this brand will not only be memorable but also powerful.
That means that good experiences with staff members wearing a branded lanyard can help to reinforce that branding without anyone knowing that it is happening. Part of this is due to the positioning of a lanyard, which is usually around eye level and difficult to miss, so customer will notice it without actually realising that they are noticing it.
Leaving a lasting impression with a customer, or a potential one, is a great way to drive new sales, all with a fairly minimal outlay. Remember, these experiences do not even need to take place at work, as most of your staff are likely to still be wearing their lanyard on the bus, doing their shopping or on the school run, and so it can act as a stealthy form of very subtle advertising outside of your business.
Networking
Networking is never easy, and that first approach to someone can often be the hardest. A branded business lanyard can often serve as an ice breaker, as people will recognise where you work immediately and have something to talk to you about. Once a conversation has begun, the possibilities are endless. They have also proven to be a useful tool for those who forget names quickly!
Security
Lanyards can play a massive role in the security of your business, as it is easy to tell if someone is authorised or not, just at a glance. Wearing a branded lanyard makes it much more likely that you are a genuine employee, and further colour coding can even help to narrow down individual departments or security clearances.
A branded lanyard can also help to make members of staff stand out to customers if they do not wear a uniform. It shows exactly where they work and can make it easier to approach them.
Staff morale
It might seem like such a simple thing, but branded lanyards can play a part in the wellbeing and happiness of your staff. Things like this can help to breed a sense of pride amongst employees as it creates a sense of unity. When everyone feels part of the same team, they can feel better looked after and therefore more productive and loyal to the business.
A lanyard is a great way to make your staff identifiable, even if you do not wish to implement a formal uniform. They can be worn comfortably by just about anyone and will suit a uniform or any other choice of clothing without damaging them or losing their impact/ It can perform a great many roles, but it is the more subtle ones of brand awareness and visibility that are often the most important and successful for your business.
Malcolm Humphreys is the Director of We Print Lanyards, a family business who specialise in recycled custom lanyards, ID cards, name badges & more.
