Nearly 70% of online experiences start with a search engine, with Google holding a massive 92% of the market share.
Despite these convincing statistics, the question as to whether or not SEO is right for your business is still valid. Weighing up its pros and cons is necessary when planning a marketing strategy.
Here are some questions that businesses should consider before deciding on whether SEO is right for them.
The reason SEO works is because people buy from companies they trust. When a business keep appearing in Search when a potential cusotmer is looking for answers, that constant presence builds trust.
When an SEO strategy is given the time and investment needed for it to succeed, trust amongst target customers is what results.
And trust makes it more likely that customers will buy.
If you would like to discuss your search marketing needs, drop me a line.
I am an experienced Search Marketing Consultant.
I specialise in B2B SEO, helping businesses drive growth and revenue through organic search.
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