Summary
Freelance Marketing consultant with over 10 years in-house experience within the online fashion and retail industry working for brands such as Bench, Coast, JD Williams and most recently Missguided.
Having spent 5 amazing years at Missguided which is one of the fastest growing fashion e-tailers around. I was pivotal in increasing sales, brand awareness and it’s international success achieving sales growth of 200% YoY reaching £140 million for FY1415 from just £15 million FY1112. I started when the company was just a year old and as the 10th employee I built the marketing and creative team from just 2 to 50.
I'm currently looking for freelance opportunities to help businesses with any performance based, digital, offline and brand marketing objectives.
No matter how small or big your requirements maybe I will help you reach your business goals.
About me:
Ambitious, highly motivated and committed individual. Extremely results driven & a creative thinker. Experienced business leader and people manager. Commercial, tenacious marketer with a proven track record in achieving exceptional online growth. International experience in digital and direct marketing, TV and ecommerce.
Positive thinker and problem solver. Confident, meticulous and highly efficient with excellent organisational skills.
Expertise
Developing & executing trading events to drive sales against targets.
* Implementing traffic driving strategies whilst monitoring ROI and profitability.
* Management & strategic implementation across the full digital mix – PPC / PLA / Display / VOD / Youtube and Affiliate marketing.
* Email marketing management.
* Creating and implementing acquisition and retention strategies.
* Campaign strategy, creation, activation & performance reporting.
* Customer journey improvements & SEO.
* Brand management, ATL and PR management including Blogger / Celeb & Influencer activation.
* Social media management from an organic and paid perspective.
* Strategic partnerships.
* International strategy for launch and growth activity.