Summary
Jane Nriapia is the founder of BoutiqueSEO, a specialist digital marketing agency that helps medical aesthetics clinics attract more patients through search.
With a background in both the aesthetics industry and digital marketing, Jane works exclusively with clinics, medspas, and aesthetic practitioners who want to grow their visibility online and generate consistent treatment enquiries through Google.
Her work focuses on search engine optimisation (SEO), content marketing, and website strategy designed specifically for how patients search for aesthetic treatments. By structuring websites around treatment intent and patient behaviour, Jane helps clinics move beyond relying solely on social media and referrals to build a sustainable pipeline of new enquiries.
Jane is also a Semrush Ambassador and regularly publishes research and commentary on trends in the aesthetics industry, including search behaviour and emerging treatment interest. Her insights have been featured in industry publications, and she is known for translating complex SEO concepts into practical strategies that clinic owners can apply to grow their businesses.
Based in Leeds, Jane works with medical aesthetics clinics across the UK.