Summary
Practical product marketing for the software, technology, service and manufacturing industries.Esprio specialises in marketing support services on a project and contract basis.
We are at heart a practical beast - we do products, services, manufacturing and technology. Our talent is making (the right) things happen quickly to create, launch or re-invigorate your technologies, products and services. Our business function is to deliver rapid and effective product marketing and support that creates a foundation for others (product management, marketing communications, sales) to take over, develop and evolve.
Area of Expertise
product marketing
• market intelligence (trend/technology/product/customer/competitor)
• positioning and messaging
• proposition and commercialisation
• product marketing plan
• product launch and life-cycle management
• sales tools and training
• demand generation (strategy, tactics and programs)
• proposition development
• New technology and service proposition development
• Customer, organisation and market insight and mapping
• Proposition development - cross functional team leadership
• Marketing operations, product management, marketing communications process mapping
marketing operations + systems
• marketing processes design + mapping
• CRM process mapping + development project management
• web - architecture, design + development project management
• back-end system integration project management
• external systems integration project management
• mobile application development project management
• independent systems and supplier audits
product, service + process innovation
• innovation culture leadership
• product innovation management leadership
• product and service market audits
• customer, market and trend insight
• business and commercial modelling
• channel and partner audit and modelling
sales tools
• features + benefits
• consultative selling guides
• costing and return on investment models
• sampling programs
end-customer / channel partner / sales team training
• capability / performance review
• planning
• execution
• audit
• modular on-line training courses
• one-to-one training and support
channel planning + execution
• channel dynamics insight
• multi-channel modelling
• ‘what if?’ scenario modelling
• sales team messaging and communication
• partner messaging and communication
research + insight
• qualitative + quantitative research design
• research / survey project management
• market insight + analysis
• user experience surveys
• competitor activity
• customer satisfaction
• product + service performance
• channel performance
• technology + trend insight + analysis
marketing communications
• proposition messaging
• technical messaging
• brand messaging
• campaign messaging
• cultural messaging
• campaign + event management
communications campaign creation and management
• creative brief writing
• creative and marketing supplier management
• tradeshow + event planning/execution
• training and team building events planning/execution
• literature and sales tool specification and creation
• lead generation program creation/execution
• online campaign specification and management
• paper per click (PPC) specification and program management
• search engine optimisation (SEO) specification and program management
• campaign microsite specification
• mobile app(lication) specification and program management
copywriting + content development
• editorial + translation services
• sales arguments, features and benefits, consultative selling guides
• product and service descriptions
• speeches and presentations
• training and learning materials
• press releases, articles and media information
• websites, blogs and social media content
• editorial guidelines, copy style guides and brand lexicons
• help guides and user manuals
pr + media relations
• communication strategy development
• media relations (editors/journalists/influencers)
• messaging development
• messaging localisation/globalisation
• social media strategy + tactics
• content creation (copywriting/visual)
brand audit + development
• brand audit
• product and service audit
• brand + proposition visualisation
• brand + proposition alignment
• brand identity development management