Expertise
- Strategy
- Marketing
- Mentoring
- Change Management
- Social media
- Sales
- Content Marketing
- Digital Marketing
- Search Engine Optimisation
- seo
- Marketing Strategy
- Digital advertising
- PR
- Artificial Intelligence
- Sales & Business Development
- Incentives
- AI
- Client engagement
Summary
With over 25 years of dynamic expertise in advertising and communications, I am a Managing Director who has revolutionised the businesses through exceptional sales prowess, innovative strategies, and transformative leadership.
From my early role as a Media Manager at Barkers Zenith Optimedia (2002-2007), I orchestrated a remarkable 35% year-on-year increase in profits and propelled the agency into integrated campaigns that merged Out-of-Home, Digital, and Broadcast media.
At TES Global, my role as Commercial Director yielded exponential growth, exceeding targets, and reshaping client interactions which ensured a seamless journey from first contact to invoicing.
Since October 2017 until just recently, my role as Managing Director at WSA The Communications Agency has showcased my acumen in developing business strategy, cultivating client relationships, and steering consistent growth.
I recently made the decision to strike ou ton my own and move away from the comfort of PAYE. In August 2023 The TRT Group was born.
A sports enthusiast and adventurer, my zest for life finds expression in sailing where I have just completed the 2023 Fastnet race, mountain biking, scuba diving, and a passion for old-world wines.