The Problem Probably Isn't Your Brand
One thing I've learnt over the years is that businesses are remarkably good at diagnosing symptoms and remarkably poor at identifying causes.
"We're not growing.""We…
Most Businesses Do Not Need A Rebrand
Matthew’s Notes From The Field
Observations on business strategy, brand positioning, leadership perception and commercial reality.
There is often a tendency to assume…
Your Business Probably Does Not Have a Lead Problem
Matthew’s Notes From The Field
Observations on business strategy, brand positioning, leadership perception and commercial reality.
I hear some version of the following…
Notes from the Field #1 - Branding Ain't About a Logo
Branding has to be one of the most misunderstood words in business. Mention the word and most people instinctively think about logos, websites, brochures, business…
Katie Baker, Comms Director and Chair of GetFTR Comms Committee, commented on Pimento’s role: “Pimento’s full strategic approach to our brief – …
“Matthew is a composed and strategic thinker who brings focus and integrity to business decision-making. His advice is grounded in research, considered …
“We couldn’t have brought the Wythenshawe Knife Crime Awareness Campaign to life without the expert leadership of Black Cat Marketing. They designed and …
