Learnings from working in this new PPC advertising world...
Since I started at Adsmith 6 weeks ago, each day has taught me more about how we use data and its importance in helping our clients sell their products and services.
Today's lesson is this: the power in understanding how to get the most out of Google Shopping. On Friday, Lora improved 12 product attributes for our client, basically drilling down into even more product information, improving the title and product categories. The result? Impressions for this product shot up from 150 per day to over 1,000, and the number of daily clicks has gone up by 800%!
If you're struggling with paid search and you don't know where you're going wrong, drop me a line. We'll do a free review of your paid advertising whether it's display or social and let you know how it can be improved. We know how frustrating and expensive advertising is, but it needn't be.
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