A very interesting artice!
It's hard running a business.Where are all the good people to be found? When you do find them, why are they so expensive? Who to trust? Why aren't you making any money again this month? How on earth have you just lost that key customer?
It might be understandable to feel bogged down from time to time as the obligations and issues pile up, but a successful business needs a real plan.
business plan you wrote in order to raise some bank money, complete with sales projections and growth plans that you've not necessarily looked at since.
A financial plan you created to pitch to serious would be investors somewhere along the way. Likely this plan is something you've looked at and acted on in small ways since, for all the detailed financial modelling that was included and the careful business case that was made at the time to present a really investable company.
Neither these plans nor any others that you've created are live working documents, they are written looking forwards and were mostly created to fulfil a particular need at a particular moment in time and their usefulness doesn't usually extend very far beyond that.
We can show you how to think differently about your plans by creating and committing to a different sort of plan, a strategic, lived and acted-upon plan which will form the heart of your thinking, helping you to:
- Define your most valuable customers
- Map sales by your products and services
- Align forecasts to both existing and new customers
- Establish real sales targets
