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18.11.2020

Maintaining Your Employer Brand Externally: Post-Redundancy

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HR Matters Ltd HR Consultant

Maintaining Your Employer Brand Externally:…

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During the pandemic, the reputation and stability of many companies was severely affected in a rather public display. To combat the backlash of negative media coverage, as well as mass digitalisation, we must also focus on maintaining your employer brand on an external level.

Here are some examples of how to achieve this:

  • We are currently living in what experts’ call ‘The Information Age’. We have shifted rapidly to an economy primarily based on information technology. The exchange of digital information and services is a key aspect of today’s society. In order to thrive in said society (reflecting the effect of lockdown and social distancing) we must embrace technological advancements and create a positive and constant online presence. Social media management is necessary to ensure maximum customer awareness.
  • Embrace transparency in your campaigns. Make sure your customers can relate to your company on a personal level. Expressing authenticity is a great way to develop trust in your brand.
  • In this current climate there will be thousands of people vying for the same opportunity, however we all know the risk of a bad hire so, in order to choose the ideal candidate for your company, your EVP’s (Employee Value Proposition’s) must be tailored to attract applicants that will optimise your company’s values.
  • In terms of filling the gaps in your team you must understand what you need and more importantly what you can offer as an employer. Be realistic about your expectations and the possible challenges that potential candidates will face. This will help encourage those that truly aspire to be a positive addition to your business and dissuade those who do not.
  • Learning from your successes and failures is the only way to continuously thrive. Being open about your achievements, as well as the challenges you have overcome, can attract and retain the right talent as well as a loyal customer base.

 

For more insightful information on this and more, contact us for your FREE initial consultation with one of our HR specialists via email on [email protected].

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UP NEXT: “The Smart Guide to Working from Home”

  • HR
  • Brand Management
  • Reputation Management
  • HR Advice & Guidance
  • Restructuring & Redundancy
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HR Matters Ltd Recruitment Consultant

I have over 15 years’ experience in the field of Human Resources. Throughout my career; I have worked for household names such as HSBC, Informa and Swinton Insurance, both here in the UK and…
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