​​Frequently Asked SEO Interview Questions With Answers

Frequently Asked SEO Interview Questions and Answers I am writing this article because of many request by my friends and readers of this blog. This article will help you to find answers of following questions: What are the different types of SEO? What is on-page, off-page SEO? How to do keyword research for your website? Why Keyword Difficulty Tool is important in SEO? What is Local search optimization ?

What is the difference between SEO and SEM? What are the factors that affect rank in search engine? Above all you will find answers of following questions: What to do first before optimizing website ? How much time it takes for seo ? How can I improve my site ranking in search engines like Google, Yahoo, Bing etc.?

That's why i created this article for you, so that you can read questions and their answers. Note:-You may also like to check my list of 47 SEO Resources .

SEO is a method to increase traffic on your website or blog through organic search engine result. Generally there are two types of seo they are on page seo and off page seo.

Off Page SEO:- This works are done outside of your website which includes backlinks, directories submission, forum posting etc.

On Page SEO:- On page work are done inside the site for example keyword research, meta tag optimization etc.

On page seo is the optimization of a particular web page. That means working on individual web pages to make them search engine friendly. Keyword research process is one part of on-page SEO . It is a vital step in On Page Optimization strategy with effective keywords. So before starting off with on-page SEO, you should know about the keywords which you want to rank.

Keyword difficulty tool is an online tool that checks how difficult it is to rank for a particular keyword in Google and Bing search engine result page. A high search volume with low competition websites is considered as easier keywords. In other words, the higher the number of searches for a particular keyword phrase or key-phrase then more visitors your website will receive from that phrase/key-phrase on a monthly basis. But remember there are no easy ways in SEO . So you have to work hard if you want to get success quickly in advance seo also check my list of 13 best seo tools .

Also Read - Top 50 Guest Posting Sites List To Improve Your Website Rank

Local SEO (Search Engine Optimization) is the process of improving the visibility of a website or a webpage in local search engines like Google, Yahoo and Bing etc. Local Search Optimization helps to get instant traffic on your site by focusing on ranking locally instead of nationally or globally. Now days Mobile searches are more than PC's. So it is very important to optimize website for mobile users . You can easily do that using responsive website design services.

Before doing On page seo you should know some basic things about your competitors , those are as follows:-

Which Keywords they rank first in Google, Yahoo & Bing search engine result page? How many backlinks they have got? How many visitors are coming daily or monthly from which website ?

After that, you have to create your own plan for your website. You should not compare yourself with others because everyone has different things in mind. On the other hand, I strongly recommend you to follow effective SEO tips mentioned in my list of 10 seo tips for small business .

There is no exact time limit for optimizing a particular web page or blog post. But if anyone says "YES" then it's wrong idea because every website needs some time to optimize nowadays search engine bots crawl each and every web page so you can't expect instant rankings on Google search result page however this assumption works well on the websites that are not properly optimized. If your SEO campaign is based on latest and advanced techniques in search engine optimization like local seo , video seo and social media optimization (SMO) etc then it will take time to get instant traffic on your website or blog .

Video optimization is a process of getting high quality backlinks, YouTube free traffic and Google+ authorship using videos. Do you know any other way for this? If not then I recommend you video marketing strategies which is very effective Search Engine Marketing Technique nowadays . It's just the same old concept i.e., "Content Is The King". To summarize, Video Optimization is an Art rather than Science !

On-site SEO is an important part of On Page Optimization which you should keep in mind while creating your own website . Few Keyword phrases do not actually matter to Google but it matters a lot for the visitor. So pay attention on the following things that are necessary for on-page seo :

Understanding navigation system of your website. Proper use of H1, 2 & 3 tags with heading images. Using proper internal link structure i.e., linking same content within website helps Google to crawl faster and index pages quickly which ultimately help you to get higher search engine rankings. Use quality meta description, meta keywords element etc. Proper site architecture also plays an important role in on page optimization . Website Internal Linking Structure helps to increase search engine rankings and index pages in a short time . Do not use more than 70 characters in meta keywords. A keyword rich unique title tag helps to get higher search engine rankings. On Page optimization is done for web pages, posts & articles only not for images, videos etc . Create user friendly navigation structure because Google loves user friendly sites with mobile friendliness.

Site architecture is the process of having an organized site that connects with its relevant internal contents and also external factors like social media websites (Facebook, Twitter, Pinterest etc) which helps to improve search engine rankings of website or blog within few days . It's like creating your own location on Internet for visitors. For; if you are selling shoes then you have to create a specific location on the web where people can find their desired shoes easily.

Yes it's true that social media plays an important role in modern SEO strategies and advanced marketers know this fact very well .

Off - site seo is nothing but finding backlinks pointing to your website or blog . Believe me; off - site optimization is most time consuming activity but it's an effective way to help you achieve your desired search engine consuming part of search engine optimization and also riskiest once. Why? If you start exchanging links with low quality websites then Google starts thinking about you as a spammer even if your domain age is 2 years old, small sized website or n rankings . You can also attend guest blog posts or interviews with well known bloggers in your niche to get quality backlinks which comes under off - page seo. It is said that you should have at least 30% of the total website content as unique, original and related to your keywords .

Google Anchor text change is a type of Google algorithm update that allows site owners to rank better for their desired keywords that they are targeting within the anchor text . For example; if you are selling men's shoes then mostly people use "brown leather shoes" as their anchor texts instead of using the same keyword again & again i.ewbie online marketer .