Your Business Probably Does Not Have a Lead Problem
Matthew’s Notes From The Field
Observations on business strategy, brand positioning, leadership perception and commercial reality.
I hear some version of the following…
The 5 biggest SEO changes for SMEs in 2026
1) “Zero-click” search is accelerating (AI Overviews + AI Mode)
Google is increasingly answering questions directly in the search results using AI (AI Overviews / AI…
Social Media Updates You Should Actually Care About...
If you feel like the social platforms are changing every five minutes… well, you’re not wrong. New features, algorithm shifts, and updates keep rolling out and staying…
Most Businesses Do Not Need A Rebrand
Matthew’s Notes From The Field
Observations on business strategy, brand positioning, leadership perception and commercial reality.
There is often a tendency to assume…
“Matthew is a composed and strategic thinker who brings focus and integrity to business decision-making. His advice is grounded in research, considered …
“We couldn’t have brought the Wythenshawe Knife Crime Awareness Campaign to life without the expert leadership of Black Cat Marketing. They designed and …
Nick at Click & Connect Media is incredible! Super easy to work with, full of ideas, and genuinely passionate about what he does. Nick made the whole process …
Katie Baker, Comms Director and Chair of GetFTR Comms Committee, commented on Pimento’s role: “Pimento’s full strategic approach to our brief – …
