Most Businesses Do Not Need A Rebrand
Matthew’s Notes From The Field
Observations on business strategy, brand positioning, leadership perception and commercial reality.
There is often a tendency to assume…
Your Business Probably Does Not Have a Lead Problem
Matthew’s Notes From The Field
Observations on business strategy, brand positioning, leadership perception and commercial reality.
I hear some version of the following…
The 5 biggest SEO changes for SMEs in 2026
1) “Zero-click” search is accelerating (AI Overviews + AI Mode)
Google is increasingly answering questions directly in the search results using AI (AI Overviews / AI…
“Matthew is a composed and strategic thinker who brings focus and integrity to business decision-making. His advice is grounded in research, considered …
“We couldn’t have brought the Wythenshawe Knife Crime Awareness Campaign to life without the expert leadership of Black Cat Marketing. They designed and …
Katie Baker, Comms Director and Chair of GetFTR Comms Committee, commented on Pimento’s role: “Pimento’s full strategic approach to our brief – …
