Expertise
- Business strategy
- Business Growth programmes
- Business Change Management
- Revenue Growth
- Business Model
- Business & Growth Strategies
- Marketing Strategy & Planning
- Commercialisation
- Go to market strategy
- Fractional Commercial Director
- Fractional CMO
- Revenue Operations (RevOps)
- Strategic Business Planning
- Business Planning
- scaleup
- Customer Success Management
- Business Case Production
- Commercial Management
- Business development
Summary
Running an SME comes with all kinds of challenges - whether it's tackling underperformance, thinking beyond profitability, or aiming for bigger growth. Whatever is driving you right now, my job is simple: to help you turn that motivation into action.
I am a commercially focused advisor and former Commercial Director, now working with boards and leadership teams to shape strategy, unlock growth opportunities, and implement resilient business models. From growth, to M&A to business transformation, I thrive in environments where limited budgets and high revenue requirements call for creative problem-solving and impactful strategies.
Whether your organisation is a commercial enterprise, charitable foundation, or social enterprise, success depends on generating revenue and my focus will be on helping you achieve that goal.
My approach is collaborative, structured, and tailored to your unique needs:
- Ambition: Identifying your core objectives and defining a strategic path to achievement.
- Capability: Assessing your commercial assets and configuring them for maximum efficiency.
- Execution: Optimising processes to ensure effective resource allocation and operational momentum.
With senior commercial management experience in global businesses such as General Electric and Allianz plc as well as early stage and challenger brands, I bring proven experience in business transformation, change management, and business model innovation.
Experience
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Revenue Works
Fractional Commercial Director
- Current