Expertise
- Digital Marketing
- Marketing
- Marketing Consultancy
- Marketing strategy & plans
- Content Marketing
- Marketing Strategy
- Social media
- Marketing Communication
- Brand & positioning strategies
- Leadership and Management
Summary
Hi, I’m Cara Kjelstrup-Johnson, Founder of Lumina Marketing.
I help businesses turn marketing from inconsistent activity into clear, structured systems that generate enquiries and growth.
At Lumina Marketing, we focus on marketing that actually performs, not guesswork, not vanity metrics, but strategies that connect and convert.
What I help businesses with:
- Building clear, focused marketing strategies that drive growth
- Optimising websites for consistent enquiry generation
- Creating campaigns and social media strategies that build visibility and drive engagement
- Running targeted paid ad campaigns that deliver measurable ROI
- Improving messaging so the right customers actually convert
- Strengthening SEO and content to increase visibility and authority
With 8+ years’ experience across finance, tech, recruitment and the charity sector, I bring a practical, commercially focused approach to every project.
I don’t believe in “one size fits all” marketing. I take the time to understand your business, your customers and what actually drives decision-making in your industry, and then build a plan around that.
The outcome:
- More qualified enquiries
- Clearer brand positioning
- Stronger online visibility
- Marketing that supports real business growth
When you work with Lumina Marketing, you gain more than support; you get a partner who genuinely cares about growing your business.
Experience
-
Lumina Marketing
Founder and Director
- Current
Qualifications
CIM: Chartered Marketer
Campaign Management
Marketing and Brand Strategy
Copywriting: The Complete Guide
CIM Level 6 Diploma in Professional Digital Marketing
