Summary
With 20 years experience in B2B PR and marketing communications, Debbie has worked for some of the UK's largest PR agencies on an eclectic mix of B2B clients before starting her own agency, Cameron Wells, with fellow director Andrea Cameron in 2006.
She has particular expertise in financial services and technology marketing communications.
A strong advocate of strategic planning and the power of integrated marketing, Debbie has created award-winning multichannel campaigns, designed to deliver get the right information (relevant, useful, persuasive content) to the right people at the right point in the B2B buying cycle.
A graduate in French, German and Spanish, Debbie has also managed pan-European PR campaigns spanning nine countries. She holds a Chartered Institute of Marketing Diploma.
Expertise
Expertise includes: lead nurturing, content marketing, website development, copywriting, on and offline PR/media relations, direct marketing, e-marketing, speechwriting, social media, SEO, PPC, video, animation, advertising, media buying, literature, event management and exhibition support.
Experience
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Cameron Wells Communications
Director
- Current
Education History
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Chartered Institute of Marketing Post Graduate Diploma in Marketing
Manchester Metropolitan University
1994 - 1995Communications, International, Marketing strategy, case study -
BA (Hons) 2,1 in Modern Languages
The University of Sheffield
1986 - 1990French, German, Spanish
Qualifications
Chartered Institute of Marketing
CIM Diploma in Marketing (credit), Communications, International, Marketing strategy, case study
1994 – 1995
The University of Sheffield
BA (Hons)2,1 in Modern Languages, French, German, Spanish
1986 – 1990
Clubs and Associations
Member of the PRCA Public Relations Consultants Association
Interests and Hobbies
Film, theatre, reading, volunteering for Blossom breast cancer charity, Bleakholt animal sanctuary and Independent Age; running a monthly alternative cabaret night in Prestwich called Shangri La!
