Expertise

  • Marketing
  • advertising
  • Revenue Analysis
  • Digital advertising
  • Digital Advertising Displays
  • Email Marketing

Summary

An experienced Director specialising in publisher and supplier representation on both a granular and vertical level, refining strategies to drive performance and yield globally. Focused on establishing and growing relationships. Have spent 11 years in Publishers Solutions roles for others as well as running my own network, due to this I have gained a wide skill set and am able to :

. Partner with global commercial teams to understand customer inventory needs and market specific requirements
. Pitch and Close publishers
. Collaborate with vendors, partners and exchanges to gain access to data analytics and insight into supply opportunities
. Build strong working relationships with both publishers and suppliers alike.
. Work closely with analyst and data scientist teams to influence strategy, identifying trends and formulating recommendations.
. Communicate well at director, CEO levels and have good organisation skills.
. Strong understanding of ad server waterfalls and header bidding set ups
. Manage multiple projects


Experience

  • ActionZZ Limited

    Chief Operating Officer
    1 - 5 Employees 2017 - Current

    Convert surfers to subscribers to customers.

    actionz's signups prompt your website traffic to signup for newsletters, offers and discounts.


Interests and Hobbies

Squash and Longboard surfing


Email Gary Calladine

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