Expertise
- Copywriting
- Marketing & Branding
- Psychotherapy
- Hypnotherapy
- Content Creation
- Copy writing
- User Experience Design
- Customer Journeys
- Customer Experience Marketing
- Customer Experience
- Marketing Communication
Summary
Do you want to present your business, services and vision more compellingly to customers and employees? Or maybe you're a creative agency looking to enhance your copywriting resource? I can help.
With over 15 years' experience as a brand copywriter across multiple industries, I specialize in swift turnaround of copy that's on-brief, on-brand and fully in tune with your intended audience. I'm equally comfortable responding to quick, one-off requirements or collaborating on long-term, multi-stage projects. My training as a psychotherapist allows me to add an extra level of insight, nuance and emotional depth to your copy.
Sectors I write for: financial services, B2B tech, regional government; fintech; wealth management, housing, transport, education, insurance and more.
Companies I've written for: HSBC, Transport for London, Oxford University Press, SS&C Advent, 8x8, Daisy Corporate Services, LIMA Technologies, Treble Peak, London & Capital, RBS, Citibank, Times Media, The Department of Work and Pensions and the TLS.
Contact me about: email campaigns, brochures, websites, online ads, LinkedIn posts, blogs, film and animation scripts, brand tone-of-voice manuals, customer care messaging, service communications and internal coms of all kinds. Whatever the medium, I’ll help you find and amplify your voice.
Find out more and see examples at www.eloquentbear.com
Let's work together. Got a copy need, or a project to discuss? Get in contact and let's make it happen.
Experience
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Eloquent Bear Ltd
Founder
2019 - CurrentI draw on over 15 years of impactful wordherding for HSBC, Transport for London, Generali Insurance, Greater Anglia, 8x8, SS&C Advent, London & Capital, Essex County Council, Stef & Philips and dozens more. Specialism in tech, FS, channel marketing. Contact me for email campaigns, brochures, websites, ads, LinkedIn posts, blogs, film and animation scripts, internal coms of all kinds. Whatever the medium, I’ll help you find and amplify your voice.
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YouFusion Therapy
Founder
2024 - CurrentAn experienced, CNHC-registered practitioner, I combine hypnotherapy with psychotherapy to help high-achieving clients access their deepest resources, overcome inner obstacles, refine their purpose and realise their full potential. Work with me in person or online.
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Deadline Communications Ltd
Director
2004 - CurrentDeadline harnesses the power of film and story to help public and private sector organisations communicate with customers and internal audiences. Clients include Barclays, Coutts, Essex County Council, the NHS, Quadient and many more. In addition to heading up our script and story development function, I led many client projects myself and had extensive hands-on film making experience (directing and editing).
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Royal Bank of Scotland
Studio Head
100+ Employees 2005 - 2007Set up and ran an internal design studio for RBS and NatWest Retail Marketing, producing customer-facing communications for direct mail campaigns and branches, while also acting as brand "gatekeepers" for the organisation. Saved RBS an estimated £500,000 in external agency fees in our first year. Wrote copy for print advertisements, in-branch communications, direct mail and more.
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Royal Bank of Scotland
Customer-Driven Marketing Consultant
100+ Employees 2002 - 2005Driving cultural change, promoting the “voice of the consumer” within an aggressively sales-driven culture and championing more customer-driven marketing practices.
Played a central role in establishing a new team tasked with revolutionizing the tone and flow of communications between RBS Retail’s marketing department and front-line teams.
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The Value Engineers
Brand Consultant
21 - 100 Employees 1999 - 2002Managed a wide range of strategic branding projects in FMCG and service industries. Clients included Barclays (Retail, Corporate and Premier Banking divisions), Friesland Coberco Dairy Foods (Now Friesland Campina), Unilever, Wella GB, Cadbury Trebor Bassett, RAC, The Woolwich, AAH Pharmaceuticals, AXA Assistance, Bird’s Eye Walls, Van den Bergh Nederland, Procordia Food
Education History
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Modern Languages
University of Oxford
1993 - 1997 -
Creative Writing
Birkbeck, University of London
2009 - 2010 -
Hypnotherapy and Psychotherapy
National College of Hypnosis and Psychotherapy
2021 - 2024
Qualifications
Graduate Certificate, Creative Writing (Distinction)
Level 7 Certificate, Hypnosis and Psychotherapy (Distinction)
BA, Modern Languages French & German (1st Class)
Clubs and Associations
National Society of Talking Therapies (Member)
Complementary and Natural Healthcare Council (Member)
Interests and Hobbies
Fiction writing (I've published stories with arachnepress.com and Liars' League)
Fell walking and hiking (Lake District a favourite, but also Dolomites, Pyrenees and Maritime Alps. Keen to spend more time exploring the land of my birth, Scotland)
Psychology and psychotherapy (I'm a practising therapist - find me at youfusiontherapy.com)
Meditation and wellness
Tai Chi (trained in the traditional Yang-style long form)
oh... and books, cinema, good food - all the usual stuff.
