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Ian [Consultant] - "Mal has worked on and off for me for many years. In my view he is a real talent. He understands how to get the most out of the...
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Richard [Retail Corporate Audit] - "Mal has a talent to spot where operational efficiency can be achieved but more importantly he is not afraid to push...
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Lewis [Commercial Finance Leader] - "Focused, detailed, pragmatic with an ability to convey his message or vision across all levels of an organisation. As...
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Saeed [Interim Executive] - "...has a wealth of knowledge and experience in Retail and is a real SME in productivity and Workforce Management. He is always...
Expertise
- Leadership and Management
- Project Management
- Workforce management
- resource planning
- Change & Transformation
- Process Improvement
- Productivity Improvement
- Operational Efficiency
- Operational Improvement
- Operations Management
- Transformational Change
- Workforce Planning
- Continual Improvement
Summary
I am an experienced transformation and workforce strategy leader with over 25 years of success delivering impactful change across complex, multi-layered organisations. I specialise in operational optimisation, labour and business modelling, project and programme leadership, and strategic workforce planning, helping clients turn ambiguity into action through scalable frameworks and data-led decision-making. With a pragmatic, people-first approach, I guide senior stakeholders and cross-functional teams to embed sustainable improvements and build lasting capability.
Experience
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Reframeworks
Founder
1 - 5 Employees 2025 - CurrentAfter 25 years leading operational change and workforce strategy at scale, I saw a gap, organisations drowning in complexity when what they needed were clear, adaptable frameworks and straight-talking support. Reframeworks is my response: a consultancy that blends data-led thinking with real-world experience, helping organisations improve how they work, lead, and deliver.
I work closely with senior leaders and teams to design practical solutions, whether that’s reshaping workforce models, aligning operations with strategy, or delivering transformation programmes that stick. My approach is grounded, collaborative, and always focused on outcomes that last.
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Iceland
Head of Workforce Management
101 - 500 Employees 2006 - 2025- Led strategic workforce transformation across a national estate, delivering £50m+ in measurable improvements to operational efficiency, scheduling, and resourcing
- Owned team capability uplift through internal coaching, technical skills pathways and behavioural development across multiple layers of leadership
- Developed integrated planning frameworks and performance dashboards in Power BI, translating operational data into accessible insights for executive decision-making
- Introduced structured forecasting and workload models that reduced reactive planning by 40% and enabled more sustainable resourcing
- Sponsored the design and rollout of internal guidance, support tools and scheduling platforms that enhanced workforce and performance insight maturity
- Collaborated across HR, Finance, Ops and Tech to align data, governance and capability to strategic priorities and budget positions
- Presented insight-driven planning in executive settings, communicating risks, outcomes, and forward strategy using evidence-based storytelling
Qualifications
• Lean Six Sigma Black Belt – Driving process improvement and operational excellence
• BCS Practitioner in Business Analysis – Delivering clarity and actionable insights
• Certified Professional Change Manager – Leading effective transformation and stakeholder engagement
• Certified Project & Programme Manager – Managing complex initiatives to successful delivery
• Work Measurement Practitioner – Optimising productivity through accurate task analysis
Interests and Hobbies
- Creativity – Write poetry reflecting on emotional intelligence, regularly sketch, and find renewal in nature through long walks.
- Curiosity – Read widely on emotional intelligence, behavioural psychology, and personal growth, exploring how mind-set and self-awareness influence decisions and relationships.
- Community – Started REIGNITE, a community-led talking and walking group promoting mental and physical wellness.
