Summary

Over  25 years’ experience in customer development, brand building and leading teams.

Expertise: sales strategy, sales capability review, customer development/retention, distributor management, channel development, people development, performance management, operational efficiency, embedding operational excellence and execution.

• Experience across blue-chip companies, SMEs and start-ups.
• Expertise spans FMCG, pharma, chemicals, retail, B2B and international.
• Proven track record of consistently winning new business and delivering plan.
• Achieved market leadership positions through strategic planning & leadership.
• Deep understanding of contract manufacturing secured multi-year contracts across grocery.
• Worked on some iconic brands; Ben & Jerry’s, Yazoo Flavoured Milk & Fisherman’s Friend.

Whether you are a well-established company seeking to maintain your market position or a start-up looking to disrupt the industry, I can provide the expertise and guidance needed to take your organisation to new levels of performance and execution excellence.


Experience

  • eie consulting

    Director
    - Current

Email Michael Lawrence

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