Expertise
- Product Design Research
- Financial Service Consulting
- Strategy
- Payments Research
- Banking Research
- FinTech
- Quantitative research
- Qualitative Research
- customer experience research
- Branding Research
- Insights Discovery
- Proposition Development
- User Experience (UX) Research
- Financial Services Research
Summary
Fintech Insight Works helps fintech, payments and banking teams deeply understand their customers and use insight to drive better products, services and decisions.
I partner with organisations to uncover meaningful customer insight, bring clarity to complex journeys, and translate research into practical, actionable strategies teams can confidently act on. My work helps businesses move beyond assumptions and design experiences that are simpler, fairer and more human.
With over 10 years’ experience in UX and customer research across financial services including building and leading Research & Insights at Tyl by NatWest, I support teams at every stage of product and service development.
My Services Include:
Customer & UX Research
Qualitative and quantitative research to uncover customer needs, behaviours, pain points and opportunities.
Journey Mapping & Service Design
Making complex customer journeys visible, identifying moments that matter and where change will have the biggest impact.
Insight to Strategy
Turning research findings into clear recommendations, priorities and decision-ready insight.
Research Capability & Ways of Working
Helping teams embed insight-led thinking, improve research maturity, and make better decisions at pace.
Stakeholder Alignment & Storytelling
Bringing insight to life through compelling narratives that influence and align teams.
Grounded in Applied Anthropology, I blend behavioural insight with real-world commercial thinking to help financial services teams design experiences that truly work for their customers and prospects.
Experience
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Fintech Insight Works
Founder & Research Director
- Current
