Summary
Fully Flexible Marketing Consultant / Interim Project Manager
Many businesses don't have the budget to hire an experienced full-time Marketing Director / Manager. However, most need help to develop and implement marketing activities to grow their business.
I can help you to develop and implement marketing activity that will deliver sustainable profit growth on a part-time or temporary basis, which ever suits your budget.
Particular strengths are:
• Developing innovative marketing strategies which deliver sustainable legacies
• Managing complex multi-channel Direct Marketing campaigns
• Increasing the volume of customers for your business
• Leveraging you customer base to increase frequency & level of spend
Experienced in managing very small budgets as well as large, I can create plans which are cost effective for your business, yet deliver results
Call Richard Buchanan on 07733 422 901
Marketing strategy development & implementation for Consumer-facing and B2B businesses.
Develops brands to create sustainable profit generating legacies.
Marketing consultancy for North West, West Yorkshire & South Yorkshire.
Multi-channel Direct Marketing including email, Database Marketing, Customer Recruitment & Retention
Things to Know about my past
• I introduced the very 1st Karaoke machine into a UK pub as a means of increasing customer volumes on quiet nights - The rest as they say.......
• I introduced the 1st Big Screen TV into a UK pub again to increase customer volumes
• Thornton's Special Toffee rebuilt as a major profit generator - foundations remain 15 years later
• I developed an innovative strategy for Thornton's Ice Cream to become the major summer profit earner for the business - foundations remain unchanged 14 years later
• I increased turnover of a "value fashion" retail brand by 40% and grew online sales from 40% - 70% within 18 months
YOUR BUSINESS COULD BE NEXT!!
Many businesses don't have the budget to hire an experienced full-time Marketing Director / Manager. However, most need help to develop and implement marketing activities to grow their business.
I can help you to develop and implement marketing activity that will deliver sustainable profit growth on a part-time or temporary basis, which ever suits your budget.
Particular strengths are:
• Developing innovative marketing strategies which deliver sustainable legacies
• Managing complex multi-channel Direct Marketing campaigns
• Increasing the volume of customers for your business
• Leveraging you customer base to increase frequency & level of spend
Experienced in managing very small budgets as well as large, I can create plans which are cost effective for your business, yet deliver results
Call Richard Buchanan on 07733 422 901
Expertise
Marketing strategy development & implementation for Consumer-facing and B2B businesses.
Develops brands to create sustainable profit generating legacies.
Marketing consultancy for North West, West Yorkshire & South Yorkshire.
Multi-channel Direct Marketing including email, Database Marketing, Customer Recruitment & Retention
Things to Know about my past
• I introduced the very 1st Karaoke machine into a UK pub as a means of increasing customer volumes on quiet nights - The rest as they say.......
• I introduced the 1st Big Screen TV into a UK pub again to increase customer volumes
• Thornton's Special Toffee rebuilt as a major profit generator - foundations remain 15 years later
• I developed an innovative strategy for Thornton's Ice Cream to become the major summer profit earner for the business - foundations remain unchanged 14 years later
• I increased turnover of a "value fashion" retail brand by 40% and grew online sales from 40% - 70% within 18 months
YOUR BUSINESS COULD BE NEXT!!
Experience
-
Innovative Marketing Solutions
Director / YOUR Part-time Marketing Manager / Interim / CRM Specialist
2011 - Current -
Freemans Grattan Holdings
Head of Bonprix UK Business Unit & Witt International UK
2008 - 2010Grew Bonprix UK sales by 35% in 18 months increasing online share of sales from 40% - 70% & by increasing the volume of trading customers Led major business restructuring including customer service & experience improvements -
Findel plc
Head of Marketing - Kleeneze
2007 - 2007 -
JD Williams
Marketing Project Manager - Financial Income & Non-fashion
2003 - 2006 -
Grattan plc
Head of Customer Retention & Financial Service
1999 - 2002 -
Thornton's
Senior Marketing Manager - Special Toffee & Ice Cream
1996 - 1998 -
Hero Soft Drinks
Brand Manager - Hero Lite
1993 - 1996 -
Allied Domecq
Brand Manager - Teacher's Whisky & Lamb's Navy Rum
1991 - 1993 -
Allied Breweries Branded Restaurants
Brand Manager - Exchange Bar & Grill, Muswells's & Calendar's
1990 - 1991 -
Allied Breweries
Retail Promotions Manager
1989 - 1990 -
Allied Breweries
Placement Student (6 months)
1988 - 1988 -
Karstadt AG, Bremen, Germany
Shop Assistant (Voluntary work)
1985 - 1985Part of planned year out. As a result, I am a fluent German speaker -
John Lewis Partnership, edinburgh
Stock Controller - Toy Department
1984 - 1984
Education History
-
BA Hons in Commerce specialising in Marketing
Napier University of Edinburgh
1985 - 1989 -
Independent School
Glenalmond College, Perthshire
1979 - 1984
Qualifications
BA (Hons) in Commerce
Clubs and Associations
Member of Saddleworth Golf Club
Member & team player of Tame Valley Tennis & Squash Club in Saddleworth
Member & team player of Tame Valley Tennis & Squash Club in Saddleworth
Interests and Hobbies
Playing Golf & Squash, Walking, Skiing, Motor Racing, Eventing, Rugby Union (retired hurt!)
