Expertise

  • Business Consultancy
  • Business Strategy
  • Brand Strategy
  • Marketing and Communications
  • internal communications
  • Employee Engagement
  • Qualitative Research
  • Audience Segmentation
  • Naming
  • Proposition Development
  • Purpose and Values
  • Business Development
  • Competitive Positioning
  • Brand architecture
  • Corporate Communications
  • Business Planning
  • Sales strategy
  • Workshop Facilitation

Summary

I’m an accomplished brand strategistand corporate leader with over 25 years’ experience driving transformation and growth for global blue-chip companies and emerging businesses.Throughout my career, I’ve been driven by a passion for solving complex challenges and aligning organisational vision with market opportunities.

 

From repositioning household-names to building market strategies for startups, I bring clarity and structure to strategic initiatives,ensuring they deliver measurable impact.

 

Collaboration is central to my approach—I work closely with leadership teams to build strategies that resonate with stakeholders at every level. Whether it’s through market analysis, audience segmentation, crafting actionable brand architectures or building fundamental strategic pillars, I focus on ensuring strategies are insightful, can be executed, and that everyone has come on the journey.

 

I have a deep understanding of the design process and add value bridging the gap between strategic thinking and creative execution. I have tremendously talented creative partners I work alongside as needed.


Experience

  • Brand Arkade

    Founder/Director
    - Current
    Brand Arkade

Clubs and Associations

Surrey Hills Enterprises (as Co-Founder of Batts Hill Distillers)


Email Robin Kadrnka

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