Expertise
- Marketing Strategy
- social media strategy
- digital marketing strategy
- Brand Strategy
- Content Strategy
- Marketing Consultancy
- Digital Transformation
- Performance Marketing
- Revenue Growth
- Business development
Summary
Most established businesses are doing digital. Very few are doing it with a strategy that actually drives revenue. I work as a Strategic Digital Growth Partner - to build the commercial strategy that makes everything a business does online coherent, purposeful, and effective. My background is not typical for a digital consultant. I spent 19 years at the commercial sharp end of international media - as General Manager of a Dentsu International affiliate, overseeing accounts including Mastercard, Heineken, Red Bull, Mondelez, and Colgate-Palmolive. Before that, I co-founded one of Slovenia's top-three TV advertising networks and built it from zero to over £2M in annual revenue as CEO. That foundation gives me something most digital consultants don't have: a deeply sales-driven, commercially rigorous perspective. I don't think in posts and impressions. I think in pipeline, conversion, and return on investment. Today I work with businesses across the UK - and the Balkan region - who are ready to close the gap between the quality of what they do and how their digital presence reflects it. One recent result: a client went from zero to 17,000 Instagram followers in 10 months, in a small market, with 211% ROI. Not a vanity metric - a documented commercial outcome built on strategy, not luck. If that sounds like where you are, let's talk.
Experience
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Grow with Suzana
Strategic Digital Growth Partner | 19 Yrs International Media Leadership
1 - 5 Employees 2024 - Current
I work with business owners and senior leaders who have built something real - and whose digital presence isn't reflecting it. I bring 19 years of senior commercial media experience - from international agency leadership to building a £2M+ media business from scratch — to businesses whose digital is underperforming relative to what they've built. I work at the advisory level across three types of engagement: a one-time Digital Clarity Audit for businesses that want to understand exactly where they stand, a full Digital Growth Strategy for those ready to build a commercial plan, and an ongoing Strategic Advisory Retainer for businesses that want a senior partner in their corner month to month. Key result: 0 to 17,000 Instagram followers in 10 months in a small market · 211% ROI → growwithsuzana.com
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Publikum Media House
General Manager
1 - 5 Employees 2021 - 2024General Manager at Publikum Media House Podgorica, a Dentsu International affiliate — responsible for the agency's full strategic direction, commercial operations, and client relationships. Led end-to-end delivery of multi-channel media campaigns across TV, digital, out-of-home, radio, print, and influencer — from planning and negotiation through to execution and performance analysis. Key accounts: Mastercard, Heineken, Red Bull, Mondelez, Colgate-Palmolive, Bolton Group, Continental. Negotiated directly with media vendors across regional markets, securing high-value placements and consistently improving ROI. Acted as primary strategic advisor to senior clients — building long-term, trust-based partnerships through structured performance reviews and campaign insights. Contributed to new business pitches at local, regional, and global level — delivering wins and account renewals. Re-established key media partnerships following agency realignment.
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Health Frequency
Founder
1 - 5 Employees 2020 - 2023Founded and ran an e-commerce business offering eco-friendly and sustainable lifestyle products across Montenegro and Serbia. Managed all aspects of brand development, digital marketing, e-commerce operations, and customer acquisition. Built the brand from scratch across two markets simultaneously.
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Cas Media
CEO
6 - 20 Employees 2012 - 2019Led the strategic transformation and growth of Cas Media — one of Slovenia's top-three TV advertising networks — over a seven-year period following its acquisition of Comedia, which I co-founded. Represented channels including: Warner Bros Discovery, NBC Universal, Paramount, Viasat, and United Media — managing a portfolio of 20+ television channels across multiple genres. Grew the business from zero to over £2M in annual revenue. Built and maintained partnerships with leading global media agencies and expanded direct client relationships to 50+ advertisers. Oversaw all revenue generation, budget forecasting, and financial management — consistently exceeding targets. Designed and implemented a TV media planning and post-campaign analysis system tracking 200+ campaigns monthly — later rolled out across other United Group markets. Reported directly to the United Media board. Led a high-performing team of 10. Full P&L responsibility, HR, compliance, and legal oversight.
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Comedia
Co-founder & CEO
6 - 20 Employees 2012 - 2012Co-founded and launched a TV advertising sales agency from scratch — securing representation of multiple TV channels and building immediate relationships with media agencies and direct advertisers. Led all aspects of business setup: pricing, service structure, channel partnerships, and client development. Built the commercial and operational foundation that made the business attractive for acquisition. Acquired by United Media Group within five months of launch. Transitioned into General Manager role under new ownership to lead the next phase of growth.
Education History
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Marketing, Social media, and Public Relations
Doba University
