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Nigel Roy Senior Producer, Xbox Tom joined my team in Autumn 2013 to manage our Sports promotional programs on Xbox 360 and support all Home channel...
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Alex Hunnisett Communications Specialist - Lionhead Studios I have been fortunate enough to work with Tom across several years and in several roles, most...
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Ben Davies Social Media Listening Manager at Microsoft Thomas joined the Xbox Team at a very busy time, and quickly became integral to the department....
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Kieran Jenkins - Content Manager Tom's creativity and passion really shine through, whether it's in his work or just talking to him in the...
Expertise
- Content Marketing
- content management systems
- Digital Marketing
- Client Relationship Management
- Copywriting and editing
- Project Management
- Strategic planning
Summary
I’m a customer centric and highly motivated individual with a passion for data driven execution and digital creativity.
I have a reputation for having strong project managerial skills and editorial judgement, whilst delivering results effectively and efficiently through client management, content and digital marketing.
I'd love to expand my network in London and meet fellow professionals across numerous industries.
Experience
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IG Index Ltd
Digital Web Editor
101 - 500 Employees 2016 - Current -
Microsoft
Xbox Live Content Manager
101 - 500 Employees 2013 - 2015Key Achievements
- Project managed the largest sports project to date for Xbox One and Xbox 360. We gave our users a unique and dynamic experience based on the 2014 Brazil FIFA World Cup. This resulted in nearly 10 million users across seven EU countries – by far the highest performing sports content to have ever featured on the Xbox dashboard.
- Through sport-focused content, I found innovative ways of driving user interaction with the XBOX Live dashboard in numerous European regions, including: UK, Italy, Spain, Germany, France and Netherlands.
- Working with stakeholders and internal teams, I drastically improved performance levels of football themed content on the UK, German, French and Spanish dashboards, creating league specific experiences with a strong focus on highlight fixtures.
- Analysed key data to determine and improve on the performance of 1st and 3rd party content that feature on Home – this has included Games, TV & Movies, Apps and Sports content.
- Played a key part in implementing an editorial strategy to increase engagement on Home dash. Also trained other colleagues in creative editorial techniques to achieve maximum user engagement across all channels.
