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Claire Devereux's Testimonials
Nimbus Maps
The Challenge: Chasing discounts, burning out sales team, unsustainable churn.
The Challenge: Chasing discounts, burning out sales team, unsustainable churn.
The Win: Realigned sales and marketing. ARR grew from £2M to £3.675M in 9 months (83.75% growth). Landed a record £185K deal. MQL-to-SQL conversion improved 30%. Churn dropped.
Why It Matters: Shows how fixing misalignment between teams unlocks premium pricing and sustainable growth.
Elateral / Brandgility
The Challenge: Stuck in referral-only mode. Couldn't scale beyond word-of-mouth.
The Win: Shifted to proactive lead generation. Revenue jumped from £48K to £77K/month (43% growth). Rebranded and expanded into mid-market.
Why It Matters: Demonstrates how strategy + execution can break through growth plateaus and open new market segments.
IRIS Staffology
The Challenge: Launch needed to hit ambitious targets. No margin for error.
The Win: 1,241 signups in the first phase—46% above forecast. Built a £2.8M pipeline in 90 days. Demo-to-trial conversion reached 68%.
Why It Matters: Shows how systematic lead gen and sales enablement can accelerate growth from day one.
IRIS Software
The Challenge: Marketing treated as a cost centre, not a revenue driver.
The Win: Transformed marketing into a profit engine. Revenue grew from £11.2M to £21M (89% YoY growth). MQL-to-SQL conversion hit 49%—a massive jump. Sales and marketing finally aligned.
Why It Matters: Proves that senior strategy + execution can unlock hidden revenue potential in established tech companies.
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