Your Business Probably Does Not Have a Lead Problem
Matthew’s Notes From The Field
Observations on business strategy, brand positioning, leadership perception and commercial reality.
I hear some version of the following…
The Problem Probably Isn't Your Brand
One thing I've learnt over the years is that businesses are remarkably good at diagnosing symptoms and remarkably poor at identifying causes.
"We're not growing.""We…
The 5 biggest SEO changes for SMEs in 2026
1) “Zero-click” search is accelerating (AI Overviews + AI Mode)
Google is increasingly answering questions directly in the search results using AI (AI Overviews / AI…
Most Businesses Do Not Need A Rebrand
Matthew’s Notes From The Field
Observations on business strategy, brand positioning, leadership perception and commercial reality.
There is often a tendency to assume…
Katie Baker, Comms Director and Chair of GetFTR Comms Committee, commented on Pimento’s role: “Pimento’s full strategic approach to our brief – …
“We couldn’t have brought the Wythenshawe Knife Crime Awareness Campaign to life without the expert leadership of Black Cat Marketing. They designed and …
“Matthew is a composed and strategic thinker who brings focus and integrity to business decision-making. His advice is grounded in research, considered …
