Expertise

  • Non Executive Director
  • Busines Development
  • Busines strategy
  • Business start up
  • Business Growth programmes
  • Change & Transformation
  • Board Advisor
  • Consultancy
  • Exit planning and strategy

Summary

As an accomplished entrepreneur and board member, my unique value lies in my ability to drive business transformation and scalability, particularly through technological innovation and strategic market expansion. My leadership at Tradenet Commercial Networking Ltd and Peer2Peer Systems Ltd, where I spearheaded major growth initiatives and successfully managed exits, demonstrates my capability to deliver substantial shareholder value. Most recently, I led Tradenet Commercial Networking from early-stage growth to a global SaaS business serving maritime, energy and commodity markets, growing revenue to $8.5m and exiting successfully to S&P Global.

My experience is particularly applicable to:


• Early-stage tech startups needing strategic guidance to scale operations and expand market reach. My expertise in setting strategic direction and operational scaling can help these companies accelerate their growth trajectory.


• SaaS companies at a critical juncture of product development and market expansion. My background in developing and commercialising tech solutions provides a strong foundation for advising companies on product-market fit and strategic pivots.


• Established firms in traditional industries looking to inject technological innovation into their operations. My experience in digital transformation can guide these companies through their transition, helping them to remain competitive in a rapidly evolving digital landscape.


Experience

  • Blue Sabina

    CEO
    - Current
    Blue Sabina
  • Be The Business

    Board Advisor
    21 - 100 Employees 2024 - Current

    • Advises a national not-for-profit on strategy, growth and commercial positioning to improve UK business productivity
    • Supports leadership teams in transitioning from B2C to scalable B2B models and preparing for potential exit
    • Provides mentoring to CEOs and senior leaders, strengthening decision-making and board effectiveness

  • Latingo Ltd

    Board Member
    1 - 5 Employees 2024 - 2026

    • Board member for early-stage consumer venture, advising on strategy, branding, funding and route-to-market
    • Supported company formation, trademarking, recruitment and operational setup
    • Provides governance oversight and investment input to support scalable growth

  • Tradenet Commercial Networking Ltd

    Chief Executive Officer & Chair
    6 - 20 Employees 2009 - 2023

    • Founder and Chair of global SaaS business delivering maritime and commodity intelligence platforms
    • Established and led the Board, implementing governance frameworks, reporting structures and strategic direction
    • Scaled revenue from $1m to $8.5m (including rapid growth to $1m within the first year) and delivered successful exit to S&P Global
    • Achieved 90% client retention through product innovation and strong commercial execution
    • Led strategic partnership with IHS Markit, negotiating key commercial agreements and exit terms
    • Oversaw international governance and regulatory compliance, including Polish entity

  • Peer2Peer Systems Ltd

    Chief Executive Officer & Chair
    21 - 100 Employees 2007 - 2008

    • Founded and led European software business with UK and Poland operations
    • Established board structure, governance frameworks and shareholder alignment across jurisdictions
    • Developed and executed strategic growth agenda, including fundraising and investor engagement
    • Positioned business for successful sale to Rule Financial

  • The Gaming Bourse

    Chief Technology Officer & Board Member
    21 - 100 Employees 2003 - 2004

    • Board member of regulated trading platform, overseeing IT governance, product strategy and compliance
    • Strengthened regulatory, security and data frameworks in a complex trading environment
    • Supported investor engagement, fundraising and strategic partnerships

  • BP Ltd

    Project Manager (Contract)
    2005 - 2007

    • Delivered multiple large-scale transformation programmes (c.7 projects), including the Global Energy Map initiative
    • Generated c.1500% ROI through data integration and visualisation programmes
    • Led complex, high-impact technology delivery across global stakeholder groups

  • Earlier Career

    Held senior technical, project management and business analysis roles
    500+ Employees 1979 - 2003

    Held senior technical, project management and business analysis roles with:
    • Barclays
    • Nissan
    • Sainsbury’s
    • House of Fraser
    AWARDS & RECOGNITION
    Helios Project Manager of the Year – BP (Global Energy Map Initiative)

  • Colombian Happy Faces

    Charity Trustee
    1 - 5 Employees 2007 - 2018

    Colombian Happy Faces is a UK registered charity raising money for streetchildren in Colombia, South America. I was a trustee and assisted in raisingmoney through events, looking after the legal work and accounts.


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