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Duncan Murray – Overall Rating: ⭐⭐⭐⭐½ (4.5 / 5)
Feedback:
Duncan was engaging and brought valuable insight from his own professional background. He was open and transparent about his limited marketing expertise, which was helpful in setting expectations, but this did not detract from the value he added. He asked incisive, critical questions about business strategy, vision, and desired outcomes, helping to anchor conversations in the broader direction of the business.
Duncan challenged thinking around what Defy Brands was offering, encouraging reflection on whether the proposition could be simplified and more clearly understood by clients. His questions helped sharpen the focus on what Suni wanted to achieve and how that ambition translated into a compelling offer. He also highlighted the use of AI as a potential USP, which added a forward-looking and strategic dimension.
While quieter at times, this reflected a thoughtful, listening-led approach rather than disengagement, and his contributions were consistently well judged and impactful.