Expertise
- Content Marketing
- Copy writing
- Content Creation
- Digital advertising
- Marketing Communication
- Marketing
- Digital Marketing
- Web Design
- PR and Communications
Summary
Communications and marketing specialist with proven experience developing and executing digital campaigns that drive measurable results across diverse markets. Skilled in A/B testing, content creation, and cross-functional collaboration, with strong analytical abilities and a focus on optimising workflows.
Experience
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Product-Led Alliance
Content Lead and Copywriter
101 - 500 Employees 2023 - 2025- Delivered over 350 pieces of content, including articles, reports, guides, case studies, social posts, podcasts, newsletters, and videos
- Managed SEO strategies, increasing organic traffic by 185% and generating over 6,000,000 impressions through regular content audits and website developments
- Wrote and optimised email campaigns using HubSpot and Salesforce to generate successful open rates of 20+%
- Worked with designers to bring content to life on YouTube, Instagram, TikTok, and LinkedIn, amassing over 100,000 impressions
- Liaised with and recruited 50+ contributors to expand the community’s diversity and reach
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Amelia Ives Books
Author
1 - 5 Employees 2019 - Current- Signed a 3-book deal with a UK publisher, with the first book released in January 2025
- Built author website and mailing list of over 2000+ subscribers, creating a strong sense of brand identity while writing cross-genre
- Circulated monthly newsletters, collaborating with over 50 different authors to engage multiple readers and foster a strong sense of community
- Worked with 10+ editors, cover designers, and publishers to oversee each book's release
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Freelance Communications Consultant
Copywriter
1 - 5 Employees 2019 - Current- Crafted engaging and persuasive copy for clients, including dog daycares, health and wellness sites, and international authors
- Delivered and executed content strategies that aligned with clients’ business goals, educating them on marketing best practices
- Increased brand awareness and established each client as thought leaders in their respective fields
Education History
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Communications
University of Calgary
2012 - 2018
